Introductie

Ready to shape the future of cycling retail in Europe? Join Enviolo and bring innovative shifting technology to European markets, successfully!

Organisatie

Enviolo develops innovative shifting solutions that elevate the cycling experience and make personal mobility more intuitive, safe, and enjoyable. Come join Enviolo as their new

Retail Strategy Manager, Amsterdam

In this role, you will own Enviolo’s retail strategy and execution across Europe, ensuring innovative products succeed on the shop floor in close collaboration with our OEM partners. In a bicycle industry shaped by brand consolidation and increasing retail influence, this role is critical in strengthening Enviolo’s visibility, sell-through and advocacy at retail. You will work directly with key retail chains, buying groups and OEM retail teams, while partnering internally with Sales, Marketing, Product, and Service to deliver a best-in-class retail experience. This is a high-impact, customer-facing leadership role for a commercially minded professional with deep insight into the bicycle retail ecosystem. 

Functie

Key responsibilities & expected outcomes: 

Retail Strategy & Execution 

Define and execute Enviolo’s European retail strategy in alignment with OEM priorities and commercial objectives; 
Translate commercial goals into clear retail programs that drive awareness, conversion and sell-through; 
Ensure consistent and high-quality execution of Enviolo’s brand and product experience at retail. 
 

Retail Partnerships & Advocacy 

Build and manage long-term relationships with key retail chains, dealer networks, and buying groups; 
Strengthen retailer advocacy for Enviolo-equipped bikes by demonstrating value, performance, and ease of use; 
Collaborate with OEM partners to align retail initiatives with model launches and portfolio strategies. 
 

Retail Activation & Enablement 

Develop and oversee retail activation initiatives, including in-store training, product demonstrations, merchandising, and promotional campaigns; 
Support the creation and rollout of training materials and educational programs that improve technical confidence and sales effectiveness; 
Ensure retail teams are equipped to represent Enviolo products clearly and convincingly to end consumers. 
 

Insights, Performance & Continuous Improvement 

Monitor retail performance, service feedback, and market trends to identify opportunities and risks; 
Translate retail insights into recommendations that influence commercial planning and go-to-market decisions; 
Continuously improve retail programs based on data, feedback, and evolving market dynamics. 
 

Cross-Functional & External Representation 

Work closely with Business Development, Marketing, Product, and Service teams to deliver a cohesive retail experience; 
Represent Enviolo at dealer events, trade shows, and key industry gatherings to strengthen brand presence and relationships. 

Functie-eisen

  • 7+ years of experience in retail leadership, channel management or commercial roles within the bicycle, sporting goods, or mobility sectors; 
  • Proven track record managing retail partnerships, dealer networks, or buying groups;
  • Strong understanding of bicycle retail dynamics, including sell-through drivers and in-store experience;
  • Excellent relationship-building, communication and negotiation skills; 
  • Strategic and data-driven, with the ability to design and execute initiatives that deliver measurable impact; 
  • Strong leadership presence with the ability to influence cross-functional teams; 
  • Experience in retail training, enablement and in-store execution. 

Aanbod

Excellent employment package, including a performance-based bonus, holiday allowance and mobility package.

Sollicitatie

Interested? Please submit your application before March 30. For additional information, please contact Dirkjan Boels at +31 6 44247465.